Who Are You Targeting?
This project originated as my thesis campaign and was dedicated to exploring the profound familial and emotional bonds that animals share, connections that closely mirror those found within human relationships. Through this work, I sought to highlight animals' capacity for love, attachment, grief, protection, and companionship, challenging the common perception that they are lesser beings or exist solely for human use.
The campaign draws attention to these shared emotional experiences. It urges viewers to see the humanity reflected in animals’ lives and to rethink how society overlooks their intelligence, sensitivity, and value. The project celebrates animals' emotional capacity and calls for greater empathy, respect, and compassion toward all living creatures.
The motion component was intended to provide a contrast on the posters. It allows viewers to see the situation through the animals’ eyes. This aims to evoke vulnerability and fear, helping the audience imagine being small and threatened in a place that should be safe.